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________ is based on research that estimates how much of a product will sell over a given period of time.

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Answer:

sales forecasting

Step-by-step explanation:

Sales forecasting is a mathematical tool or process to estimate the amount of sales for a product over a given period of time.

Sales forecasts helps companies to make better business decisions so as to analyse the short-term and long-term performance.

The basis for the forecast are generally the past sales data of the product, industry-wide comparisons, and the economic trends for the related products.

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