Question

Selecting which segments of a population of customers to serve is called ___________.

a. positioning
b. managing the marketing effort
c. market segmentation
d. target marketing
e. customization

Answer 1

The correct answer is letter "D": target marketing.

Step-by-step explanation:

Target marketing implies firms dedicating their efforts to reaching customers who are potentially looking for the goods or services they provide. It makes sense companies direct their operations to people to whom they might satisfy their needs through their products because it is the initial objective a company has when starting a business.