Answer: Preparation
Options:
preparation
recovery
response
crisis
Step-by-step explanation:
The preparation stage of social media strategy includes deciding on the structure and content of messages, as well as the listening protocols. Social media listening, also known as social media monitoring involves being aware of mentions, interactions with your account as well as content curation. It is also used to monitor what competitors are doing on social media and the type of content your target audience is interacting with.