Question

A socially responsible marketing effort by a for-profit firm and a nonprofit organization thattargets social or other charitable causes is referred to as __________.

a. cause-related marketing.
b. moral relativism.
c. philanthropy
d. green marketing

Answer 1

Letter c is correct. Philanthropy.

Step-by-step explanation:

Philanthropy is the act of exercising charity through some kind of monetary aid or social investment efforts for those most in need, in order to encourage the development of society and make it fairer to all.

A profitable socially responsible organization is one whose values ​​are based on helping the development of society as a whole, and not only on the concept of profit per se. For this reason, marketing efforts will highlight and highlight the good management practices adopted by the company, such as philanthropy.

Philanthropy can be a relevant marketing strategy for companies that want to attract and build positive relationships with consumers, which is a value-based strategy. Brands based on social commitment are more valued by society, which ends up being a gain for those who receive philanthropic help and for the organization, which has its good action reversed in positive marketing.