This is the full question
Choose one of the Web sites listed in the previous question and identify three ways the company has reduced its transaction costs by using a Web site to provide information. List these three transaction cost-reduction elements and write a paragraph in which you discuss one transaction cost-reduction opportunity that you believe that company has missed.
Answer:
I visited the Netflix website. I do not own a netflix account. Netflix has the following cost-reduction opporunities on its webpage:
- Clear information about the costs of the streaming service.
- Clear Frequently Asked Question section explaining about the nature of the service, and the terms of the contract in case you decide to purchase the service.
- Very nice visual interface without clutter.
One transaction cost-reduction opportunity that Netflix is missing though is:
- Lack of a preview to see what shows and films are available.