The area was originally 3*5, or 15 cm^2.
When the sides were enlarged, they were all multiplied by 3. The new sides are 3*3, or 9, and 5*3, or 15.
The new area is 9*15, or 135 cm^2.
If you divide 135, the new area, by 15, the original area, you get 9. So, the area increased by a factor of 9.