Step-by-step explanation:
Research is crucial when it comes to world of beauty as we gotta keep up with trends somehow in order to know the market and actually make profit from it. If we know a little about the market at some moment, we would not make something innovative that people would like. As cosmetology and beauty go together, it’s important to be in fashion world as well. We have to know our costumers. We have to know what they like.