Question

Customers in the __________ adopter category, on average, possess higher discretionary incomes, are often higher in social status, and more knowledgeable about new products. These adopters are most willing to take more consumption-related risks. However, this category is less likely to contain opinion leaders that influence others to buy.a. Early adopters

b. Innovators
c. Laggards
d. Early majority
e. Early majority

Answer 1

a. Early adopters

Step-by-step explanation:

Early adopters are the first customers among the group of customers who first adopt to the new product or services.

These are the customers who get to the services or products before the majority of the customers get to use the service or the product.

Lighthouse is the another name used for these customers as they serve as the beacon of light for the rest of the majority of the customers.