Question

Kellogg's is introducing a new Eggo bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?

Answer 1

Limited decision making

Step-by-step explanation:

Limited decision-making refers to consumer judgment-making which is used when buying products taking a reasonable deal of time and effort to evaluate prototypes and brands when making the choice.

In other words, It is a customer choice-making mechanism, that is implemented when the customer buys a brand that is very common to them, yet still needs more knowledge about the goods, that is, which company or design is better for them.

Answer 2

Limited decision making

Step-by-step explanation:

Limited decision making -

It is a consumer decision making process , which is applied , when the consumer purchases some product that is very much familiar to them , but still require more information of the goods or services , in order to make the perfect decision , i.e. , which brand or model is best for them , is referred to as limited decision making.

Hence, from the given scenario of the question,

The correct term is limited decision making.