Question

Ramsey Jordan, a renowned scientist, decides to run for president. He knows that he lacks popular support and hence has a meeting with his campaign manager to discuss the strategies that can help him gain support. Jordan's campaign manager advises him to reach out to voters who are scientifically inclined by using a tailored message, highlighting his credentials in the field of science and also his vision. In this case, to reach out to specific voters, Jordan should engage in _____.

Answer 1

The following is missing for the question to be complete:

A) A moneybomb attack

B) Microtargeting

C) A filibuster

D) Lobbying

E) Stumping

Answer: B) Micro-targeting

Explanation: Micro-targeting can be used in political or marketing campaigns and simply means targeting a specific section of the voter population or segment of market. This means that when segmenting a certain part of the population, professional profile, customer interest and the like, one must determine which of the aforementioned segments will be the best choice for micro targeting, i.e make the assumption, as in this case, that a certain profile of people will be interested in the offer in the campaign. Micro-targeting can be used not only by politicians in elections, but also by merchants, commercialists and the like. In micro-targeting, databases with a specific profile of people, interests, political orientation, habits, activities are usually accessed, depending on the purpose of the campaign, and these target groups are studied in order to better shape the message in the campaign addressed to them.