Question

___ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product.

a. Price assessment
b. Monetary price
c. Value
d. Product assessment
e. Marketing orientation

Answer 1

Value

Step-by-step explanation:

Value is a customer's subjective assessment of benefits relative to costs in determining the worth of a product.

When a consumer gets all his/her wants fulfill from the purchase of the product, at that point we can say that value is achieved. Value is basically a difference between the consumer benefits and costs. Value is very important aspect to develop customer relationship for long term.

Thus, Value is the answer for the question.