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Which of the following is not a physical surroundings factor influencing buying decisions? a. Time b. Sounds c. Scents d. Lighting e. Weather

1 Answer

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Answer:

a. Time

Step-by-step explanation:

Physical surroundings factor is a category of marketing situational influence . It involves visible things that play apart in influencing customers to either buy or not buy a good or a service. It includes scents, sounds (music played in a particular store) , lighting( the brighter, the better as it makes people to makes people decide practically) and the weather (wetter months influences people to buy sweaters, umbrellas & jackets and on summer, people are more likely to buy bikinis, vests, sandals etc.).

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