Answer: Market Segments
Explanation: Market segment is a classification of consumers into groups of similar like and dislikes in an heterogeneous market. It can also be said to be the process of separating a market into sub-groups, in which its members share common characteristics
The consumers can be families, individuals, organisations or businesses. Marketers makes use of these segments when deciding on a target market.
One most important point is that each segment share a common reaction to a particular product and their interests can be characterised under lifestyle, gender, age, interest etc.