Question

Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

A.A brand-focused strategy
B. A pay-per-lead strategy
C.An online-to-offline strategy
D. A social-media strategy

Answer 1

Answer: (C) An online-to-offline strategy

Step-by-step explanation:

Ab online to offline is one of the type of business strategy that is basically used in the digital marketing for the purpose of purchasing the various types of products and the services in the market.

The online to offline strategy basically refers to the two way flow that represent both the physical and the online world.

According to the given scenario, an online-to-offline strategy is used for help the Kellie for accessory store for purchasing the purse.

In this business strategy the customer or users can use both the channels and by using the advertising strategy we can also increase our productivity of the products and the services in the market.

Therefore, Option (C) is correct.