Answer:
Positioning
Step-by-step explanation:
The positioning of a product is a strategy that includes marketing the product in a specific way to occupy and initiate a distinct image within the minds of the consumers. Market positioning of a product must be retained over the life of the product. This calls for an ongoing marketing strategies aimed at strengthening the perception of the product by the target market. Positioning refers to how a product is distinguished from competitor's product. For example a battery manufacturer can position their batteries as the most durable or a restaurant can position itself as a inexpensive and wholesome meals provider. Positioning is established through the use of promotion, price, place and product. Some of the positioning strategies involve gaining the knowledge of the needs and wants of a product's target market, positioning through advertisements, by positioning the product as close to the target market as possible and setting the price according to the main competitor's price or based on how the customer values the product.