Answer: ETHNOCENTRISM
Explanation: The word "ethnocentrism", is derived from the Greek word ethnos meaning "nation, people, or cultural grouping" and the Latin word centric meaning "center"
Ethnocentrism can be defined as the act of judging another culture from the perspective of one's own adoptive ethnic culture.
This is largely done based on the belief that one's own cultural standard and values are superior.