Answer:
d. Analysis
Step-by-step explanation:
When Coca-Cola takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, Coca-Cola is engaged in Environmental Analysis.
Moreover, When Coca-Cola takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, Coca-Cola is engaged in environmental Analysis. The basic concept and philosophy behind the environmental analysis is to collect, gather and analyzing of the information regarding its marketing efforts. Company wants to know whether their marketing expenditure is being spent in the right direction, on the right product, on the right campaigns or not.
Environment may pose threat as well opportunities for Coca Cola as well. Coca Cola may find different new products from of competitors coming along the way, which certainly can be addressed only if Coke knew about them in advance after this scan. Coca Cola may come across new opportunities as well after doing this scan by understanding the new dimension in more depth.