Question

A buyer who needs a significant amount of trust with the seller is looking for a(n) _____. a. Transactional relationship b. Strategic partnership c. Joint venture d. Functional relationship e. Affiliative selling relationship

Answer 1

e. Affiliative selling relationship

Step-by-step explanation:

In an affiliative selling relationship, the buyer needs the information related to the product which helps the buyer to buy the product. The buyer trust on the seller with a view to satisfy his expectations

This relationship fully depends upon the trust which results in the best purchasing decision.

By maintaining the trust, the seller increase its sales which helps him to achieve its sales target