Question

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

A) In-Market Audiences
B) Affinity Audiences
C) Customer Match
D) Similar Audiences for Search

Answer 1

Similar Audiences for Search is the tool designed to find new customers with similar behaviors and characteristics to those in your existing remarketing audience segments for more effective targeting.

Step-by-step explanation:

The Search Audience solution that would assist in finding new customers that share the behaviors and characteristics of your remarketing audience segments is Similar Audiences for Search. This tool leverages the data from existing remarketing lists to identify new potential customers who have similar online behavior patterns as the users on those lists. Unlike In-Market Audiences, which targets users based on their current research and purchase intent for specific products or services, or Affinity Audiences, which focuses on users with a long-term interest in a subject, Similar Audiences for Search is designed to expand reach by finding users that resemble your remarketing audience segments.

Answer 2

Letter D is correct. Similar Audiences for Search.

Step-by-step explanation:

Similar audiences for search is the best solution for finding new consumers. This search tool uses remarketing lists so you can find new customers with characteristics similar to your current customers. A widely used tool for this purpose is Google Ads which classifies original lists with new ones according to similarities and defines them in the same interest categories.

So this is a solution widely used by companies that want to reach larger audiences and increase the reach of their products and services.