Question

Non-sport-related corporations are attempting to use sport to sell products internationally, primarily through the use of:

Answer 1

- Sponsorship of international athletes and teams.

Step-by-step explanation:

Non-sport-related corporations must use the 'sponsorship of international athletes and teams' to sell their products internationally as the positive and popular public image of the athletes would promote a sense of prestige that would captivate the audience's trust and promote the credibility of the product. Sponsorship of renowned people associated to a particular product is often employed as a marketing strategy to target the intended audience. Thus, 'sponsorship of international athletes and teams' would be the primary and most effective way to sell the products internationally.