Question

Persuasion from the perspective of "who says what to whom" is best associated with the

A) self-perception model.
B) Yale attitude change approach.
C) elaboration likelihood model.
D) heuristic-systematic model of persuasion.
E) use of the central route to persuasion.

Answer 1

The correct answer is letter B

The Yale attitude change approach, study the conditions under which people are most likely to change their attitudes in response to persuasive messages. The model of this approach can be described as "who said what to whom": the source of communication, the nature of communication, and the nature of the public. According to this approach, many factors affect each component of persuasive communication.