Question

What are two ways the broad-match modifier makes Jamie's work easier? (Choose two.)

She doesn’t have to think of all the related saucepan keywords.
She can explicitly choose keywords to ignore.
Her ad will only show for "blue saucepans."
She can easily select the color she wants to focus on.
She can choose the exact searches her keywords will match.

Answer 1

1) She doesn’t have to think of all the related saucepan keywords

2) She can easily select the colour she wants to focus on.

Step-by-step explanation:

Broad match modifiers ensure ads will only show for searches that include the words you’ve marked with a plus sign, such as +blue +suede +shoes. Broad match modifiers can help your keywords reach a greater clickthrough rate (CTR) with a more targeted customer audience, which in turn can help your site get more paying customers or other conversions