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Is the process of continually collecting information from the external marketing environment
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Is the process of continually collecting information from the external marketing environment

User Tommybee
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Answer:

Environmental scanning

Step-by-step explanation:

Environmental scanning is a process that involves continuously collecting information from within the organization, and its external environment.

This is done to determine and avoid threats to the organization and to recognize and take advantage of opportunities for organizational growth.

User Jackie Yeh
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