Answer:
institutional advertising
Step-by-step explanation:
Institutional advertising comprises promotional events aimed at improving public image, creating a better image or promoting an institution's support. The term refers to behavior aimed at promoting the company itself. Institutional advertisement varies from one of the most popular advertising since the latter is intended to sell a specific goods or services.
These practices are intended to create a mentality about it, such as truthfulness or respectability, while supporting the entity. The end aim is to make everyone want to talk about the company in quite a positive way. In certain instances, when determining on an acquisition, these activities may lead to higher consumer expectations.