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What are the similarities and differences between marketing research and marketing intelligence systems?

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Step-by-step explanation:

similarities between marketing research and marketing intelligence systems

  • Marketing research and Marketing intelligence systems they both provide information about markets that help the small companies to study and analyze their sales and markets

differences between marketing research and marketing intelligence systems

  • Marketing intelligence is available information or data that small business partners used to study the businesses, political and competition.

Marketing intelligence system data gathered repeatedly over time.

  • Market Research is not existing data or information. Companies do a survey to collect marketing research data.

Marketing research data gathered at one particular point.

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