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Gloria's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. Gloria then tailored her service and marketing message to the interests and schedules of that audience. Gloria initially used ________ segmentation and then used ________ segmentation.A. Geodemographic; lifestyleB. Micromarketing; loyaltyC. Geographic; loyaltyD. Lifestyle; macromarketingE. Behavioral; geodemographic

User KKSINGLA
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Answer and Explanation:

D. Lifestyle; macromarketing

User Shrikant Wandhare
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