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Apple computer users tend to like the company and love its products. Apple has nurtured this ________ component of its customers' attitudes.
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Apple computer users tend to like the company and love its products. Apple has nurtured this ________ component of its customers' attitudes.

User Kalu Singh Rao
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Answer:

affective

Step-by-step explanation:

There are three components of attitude

Cognitive - The reason for the attitude

Affective - The reason causing people to feel a certain way

Behavioral - The feeling makes people act in a certain way.

Apple customers love their products. This is the way the feel towards the products of Apple. Hence, this is the affective component of the customers attitude.

User Takanori
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