Harmon would consider the number of competitors, entry barriers, and product substitutes.
Step-by-step explanation:
The planned movement of a company into new markets, the development of new product lines, the use of more effective marketing techniques or other methods that make the business more voluminous from a niche market.
Total market opportunity is calculated by multiplying the retail consumers by the average buyer by the price of one unit of the drug.
The ability to develop is often a barometer for the appetite of private and public creditors and risk capitalists.