Question

In the idea screening stage, companies assess new offerings by determining _________.

a. if the product cost more during idea generation than expected.
b. if the product fits with the image and corporate strategy
c. the product’s features
d. the product’s specifications
e. if the product works like it is supposed to

Answer 1

b. if the product fits with the image and corporate strategy

Step-by-step explanation:

New companies suffer from flood of ideas that may go into the evolution of a new product for it. How to screen them so that most suitable idea may be evolved is called the idea screening. This process reduces the no of irrelevant ideas leading to most relevant one so that product most suitable to their corporate strategy can be selected.