Answer:
Psychographics
Step-by-step explanation:
Psychographics is the technique used to show the psychological attributes of a person. It is generally used in marketing. In marketing there is a need of understanding how people think and act in order to make sure that the goods or services are sold.
With the help of psychographics marketing campaigns can be directed towards a market segment. The segmentation is based on the peoples':
Activity, interest, opinion, attitudes, values and behavior.
Hence, the question here refers to psychographics.