Question

Sodexho has identified six unique segments: Metro Fusion, Main Streamers, Fun Express, Time Liners, Dream Catchers, and Trend Setters. Sodexho is working on developing product offerings that meet the needs of each of these types of market segments. This is an example of what type of segmentation strategy?

A. differentiated segmentation strategyB. undifferentiated segmentation strategyC. micromarketingD. concentrated segmentation strategyE. mass customization

Answer 1

Differentiated segmentation strategy.

Step-by-step explanation:

Differentiated segmentation strategy refers to the market strategy that a company uses to reach out to a particular section or target groups. For example, when a company wants to promote their product in two different locations or a company wants to promote their product to men of different age groups.

In our case, Sodexho wants to meet the needs of the six unique segments.