Answer: evoked set
Explanation:
In simple words, evoked set refers to the collection of brands that initially comes in the mind of the consumer when he or she is willing to buy a product in market. These are the brands that are of high significance to the customer and that individual customer completely trust such brand.
Every producer in the market wants to be in the evoked set of the consumer as there is a high probability that customer will choose to buy their willing commodity form such a set. However, positioning in evoked set cannot be marked quickly as it depends on various factors such as duration, quality and price etc.