Question

One framework for designing an effective message is the AIDA model. In the AIDA​ model, ________.

A.attention leads to​ interest, which hopefully leads to desire and then assimilationB.advertising leads to​ interest, which hopefully leads to desire and then attentionC.attention leads to​ interest, which hopefully leads to discussion and then actionD.attention leads to​ interest, which hopefully leads to desire and then actionE.advertising leads to​ interest, which hopefully leads to desire and then action

Answer 1

One framework for designing an effective message is the AIDA model. In the AIDA​ model, attention leads to interest, which hopefully leads to desire and then action.

Step-by-step explanation:

The AIDA concept is an acronym – it represents care, interest, desire and action. It is a marketing model that describes the steps a customer takes in order to buy a product. Since the late 19th century the AIDA model has been in use.

The first step in marketing or advertising is how to draw customer interest. Interest: The client will strive towards growing the potential customer interest as he / she became aware that the product or service exists.