Question

Jordan is buying a laptop computer to take on trips. Although she has looked at several brands, she refuses to buy a computer that weighs more than five pounds. Jordan is basing her decision on____________.

A. habitual decision making.
B. a noncompensatory decision rule.
C. social factors.temporal factors.
D. a compensatory decision rule

Answer 1

Answer: A compensatory decision rule.

Step-by-step explanation:

Jordan is basing her purchase decision on the weights of the laptop since she is going to use them more often n for trips, this is an example of the compensatory decision rule.

The compensatory decision rule explains that buyers makes purchase by comparing the various products available for sale and choosing the product with qualities closest to what they already have in mind before making purchase.