Question

What are a manager’s ethical and social responsibilities? The goal of this video case is to apply your knowledge of ethics and social responsibility to Amy’s Kitchen, a pioneer in the organic food industry. Amy's Kitchen is a family-owned, privately held company that manufactures organic and non-GMO convenience and frozen foods. Founded in 1987 by CEO Andy Berliner and Rachel Berliner, all of Amy's 250 or so products are vegetarian and made with organic ingredients. The organization has around $500 million in revenue a year.

Answer 1

Ethically , a manager should follow the same ethical principles as everyone else: honesty, integrity, respecting other people, but as managers have a great degree of responsability, they should be more careful in keeping those principles.

Socially, managers and companies have the responsability of adding a benefit to society. Not only through the sale of goods and services at a reasonable price (which benefits consumers and society as a whole), but also through charitable actions that help society.

As a CEO of an organic food enterprise, Andy Berliner is being socially responsible because he is offering a good that is of high quality, enviromentally sustainable, and most likely healthy.