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The advantages of using a licensing strategy to participate in foreign markets include.

User Heraldo
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Answer:

The advantages of using license strategy are given below.

  • Well suited to acheive scale of economies.
  • Its helps in charging lower price than rivals.
  • Helps to achieve first-mover advantages quickly and easily.
  • Less risky strategy as you do not need to invest heavily in capital in the form of machinery, land , building and e.t.c
  • Easy do terminate operations as dis-investment is easy in this case.

User Jloriente
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