Answer:
CONSCIOUS MARKETING PRINCIPLES entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services.
Step-by-step explanation:
Conscious marketing principles entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services. It involves
-Recognition of marketing's greater purpose
-Consideration of stakeholders and their interdependence
-The presence of conscious leadership, creating a corporate culture
-The understanding that decisions are ethically based