Answer:
The tag which allows you to tell Google Ads which specific customer actions should be tracked as a conversion is:
A) An event tag
Step-by-step explanation:
- The option A is correct as the event tag takes record of clicks and impressions of the customer as well as you can add some other functionality by changing the settings option. So, this tag allows you to tell Google Ads which specific customer actions should be tracked as conversion.
- The option b and d are incorrect as such tags don't exist in google ads.
- The option c is also incorrect as the global tag is used to send the date of event to other applications like Google Analytics, Campaign Manager etc.