Question

Roberta is trying to decide whether to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Her trust of the candidate represents the ______ component of her attitude toward him.

a. altruistic
b. behavioral
c. situational
d. cognitive

Answer 1

The cognitive component

Explanation:

The cognitive component is related to our thought, perception, and feelings of attitude that people associated with objects. It can also say the opinion and the segment of the beliefs. It is also said that it is the part of an attitude that is related to the Semantic memory of an individual.

Thus here in the above context, Roberta is thinking she should vote for the political party or not, all based on what she read about that party in the newspaper. But she agrees with his position. On based his position she even donates for his campaign. Her trust shows that she used the cognitive component of her attitude towards that candidate.