Question

Markets may be segmented in different ways. When potential buyers are grouped by activities and actions, the approach is known as _________.

Answer 1

behavioral segmentation

Step-by-step explanation:

Behavioral segmentation or behavioral by purchasing habits allows identifying and quantifying groups of individuals (or companies) that exhibit a homogeneous purchasing behavior, with respect to the products / services that make up the company's portfolio, among individuals belonging to the same group and disparate between individuals of different groups.