Increase the promotion budget to gain greater awareness
Step-by-step explanation:
- Coat's manager continues to perform well in the market competing product as strong and is looking to take over the market share leader in segment.
- The coat product manger in order to improve the buying criteria, and thus potentially increase demand the best product manager should purchased.
- Marketing and promoting is a strategy in which one can communicate the customers and target prospective customers to buy the products.
- Thus increasing the demand of the product and thereby increase the promotion budget and gain greater awareness.