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It is generally believed that the best focus groups are composed of participants who share heterogeneous characteristics. a) true b) false
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It is generally believed that the best focus groups are composed of participants who share heterogeneous characteristics.

a) true
b) false

User Toniedzwiedz
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1 Answer

3 votes

Answer:

False

Step-by-step explanation:

The best focused groups are composed of individuals who share similar characteristics (homogeneous groups). On the contrary, heterogeneous groups are hardly focused as they do not share anything common similarities.

User Shamit Verma
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