Final answer:
Campbell's advertisement using images of dishes made with their Cream of Mushroom Soup is an example of positioning by attributes/benefits, emphasizing the soup's versatility and convenience for cooking. Historically, Campbell's has been innovative in displaying their products' appealing attributes, as seen in the 1960s vegetable soup ads with marbles to make the soup look more appetizing.
Step-by-step explanation:
The advertisement showing pictures of dishes prepared using Campbell's Cream of Mushroom Soup with a link to their website for recipes illustrates positioning by attributes/benefits. This positioning strategy uses the physical aspects of a product - in this case, the versatility and convenience of the soup to make various dishes - to differentiate it in the market and appeal to consumers. Campbell's advertising tactic creates an image of the product that highlights certain desirable attributes, such as the ability to easily create delicious meals.
In reference to historical facts, in the 1960s, Campbell's used a clever technique in their magazine advertisements for vegetable soup by placing marbles in the bowl before adding the soup, ensuring that the bowl appeared full of vegetables and the product looked more appetizing. This kind of ingenuity in marketing speaks to the company's dedication to presenting their product's attributes in the best possible light.