Question

Based on your reading of the following, choose the best answer to the question. The KittyKarry Company manufactures carriers for cats as well as cat toys and other products (for example, grooming products) for the discerning feline. The company wishes to expand its line of products and has decided to set up focus groups of feline owners to learn more about what kinds of products they might want or need for their cats. The focus groups are part of which stage in the formal process of product development?

A. generate ideas
B. screen ideas
D. develop the concept
E. market and sell the product

Answer 1

A. generate ideas

Step-by-step explanation:

It makes sence to have more ideas before you market the product.