143k views
25 votes
What are marketing information systems?

User UXCODA
by
3.7k points

2 Answers

5 votes
An MIS is a system used for gathering, analyzing, storing and distributing marketing information to help the marketers in making decisions.
User Skenvy
by
3.5k points
8 votes

Answer:

A marketing information system, or an MIS, is a system for gathering, storing, analyzing and distributing valuable marketing data to help marketers make better decisions

User Rick Sarvas
by
3.8k points