Final answer:
In the 1960 debate between Kennedy and Nixon, Kennedy focused on presenting a strong public image through his delivery and appearance, which helped shape the historical perception of the candidates.
Step-by-step explanation:
In the 1960 televised debate between John F. Kennedy and Richard Nixon, Kennedy's opening statement showcased his focus on crafting a strong public image and taking advantage of media exposure. Kennedy prepared not only his answers but also his delivery, accent, tone, facial displays, and body movements to appeal to the viewers. This attention to presentation helped Kennedy appear young, vibrant, and confident, which resonated with the audience. Despite Nixon being seen as the clear winner by policy experts and debate analysts, Kennedy's telegenic qualities and effective use of the medium helped shape the historical image of the two candidates and played a significant role in the election of 1960.