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What year did Philip Kotler and Sidney J. Levy proposed that marketing is an inevitable function of nonprofit management

What year did Philip Kotler and Sidney J. Levy proposed that marketing is an inevitable function of nonprofit management
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What year did Philip Kotler and Sidney J. Levy proposed that marketing is an inevitable function of nonprofit management

User Shirish Bari
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Answer: 1969 is the correct answer !

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User Homme Sauvage
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