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A hardware store owner placed an advertisement for Sylvania LED bulbs in the local newspaper. Sylvania provided the storeowner with several high-quality, camera-ready sample advertisements. In addition to supplying the advertising formats, Sylvania also paid 50 percent of the cost to place the ad in the paper. Sylvania was using ________ to promote its products. manufacturer incentive advertising strategic channel partnership reseller consumer promotion retail publicity cooperative advertising

User Poorya Pzm
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Answer: Cooperative advertising

Explanation:

User DomBurf
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