Pathos can be used to persuade audiences because it moves the audience to want to help or to sympathize. Pathos appeals to a reader's emotions and provokes them to feel something or to be motivated to take action. Emojis or pictures can also be used on social media to make a reader feel emotion. And can also be used to back up the argument or highlight important details. Examples of this could be - “Hundreds of cute, fluffy dogs in an Animal Shelter near you.” or “ A young boy left trapped in a house alone after the fire is in the house.” Hope this helps.