NETWORK MARKETING IS ONE of the
most fun and rewarding businesses in the world, but eventually all network marketers are faced with certain widespread and universal challenges. No matter how long we participate in MLM and no matter how successful we become, there is always the possibility that we will be shot down temporarily by the most prevalent and dangerous weapon of all the Rejection Rocket. It can and will strike any time, rendering us virtually immobile, thus destroying our enthusiasm and excitement, which are essential qualities for success.
Rejection by Your Spouse
EVERYONE faces rejection in life, but what makes our form of rejection so very devastating is that it often comes from the very people we most love and respect: our spouse, our parents, our best friends and business associates. We are convinced that rejection causes more people to fail in MLM than any other factor, and often they fail literally before they ever begin because their approach is from the head, not the heart. Here’s the classic scenario.
Bob is at a transitional place in his life and open to a career change. He is receptive to listening to a new business concept. He goes to a network marketing meeting and for the first time everything makes sense. He may
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have considered working in this industry four or five times before, but he was never in a “change” mode during previous presentations. Now, because he’s about to be laid off, he has does Bob begin to see the wisdom in networking, but he actually finds himself enthusiastic about the earnings potential. Throughout the second half of the one-hour presentation he begins to make a mental list of the friends and associates whom he knows would be excellent at recruiting. Now lets look at two possible outcomes. Regardless of whether Bob actually signs up or not, he’s about to be attacked by the first adversary in this business. And unless the person conducting the presentation prepares Bob and the others for what is going to occur, by presenting certain facts at the end of the first recruiting interview, Bob is going to quit before he ever begins. Later, we’ll return to the particular details of this story, but first let’s see what happens to Bob once he leaves the presentation. In fact, we’ll examine several scenarios.
Because the timing is right in his life, Bob is excited. And because Bob knows several people who will be naturals at recruiting, he can hardly wait to break the news to them that he found the “ultimate opportunity”. If the person who introduced Bob to MLM is one of those folks who signs people up at the first interview,